We live in a society where we want everything now, faster, cheaper and quicker. But when it comes to starting a small business, regardless of the industry you're in, it will take years to build your name, reputation and brand.
It will take you time to learn the industry, network with other wedding professionals, earn client referrals and build your brand. It takes money and time to build a brand. You may choose to advertise your services on various websites such as The Knot, Wedding Channel, Wedding Wire, Get Married, Perfect Wedding Guide, Bride and Groom Planner, or other regional publications. That advertising costs money.
Good rule of thumb is to set aside 25% of your paycheck for taxes, 25% for promotion or growth of the business, and half for yourself. There is a value on what you do -- don't undercharge your services. That is a big mistake and it not only lowers the bar of what you feel your worth, but your clients won't feel your worth more either. It actually hurts the industry as a whole as well. Preston Bailey talked about this in a blog earlier this week. Attend every networking event you can. Be active on social media sites. Don't be afraid to ask for referrals, recommendations or endorsements. Blogging is like exercising -- if you make it a priority you will do it everyday and you'll be healthier as a result.
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