Welcome back! This summer was busy with lots of beautiful weddings. I am looking forward to my six week hiatus before I have six straight weeks of events so I can secure my office locations in Akron and Cleveland, and update my blog, Facebook page, website and packages for Your Dream Day.
The most important thing you can NEVER forget to do -- proofread everything!!! Before you send out an email -- SPELL CHECK! It takes a minute to do and builds your credibility significantly. One misspelled word in an email or brochure could deter a bride from picking up the phone or emailing you. If you don't have the attention to detail with your collateral, how will you manage all of the logistics for their wedding? It makes sense if you think about it. I always email a proof for my sales material or a draft of my website to five different people that I trust. A dozen sets of eyes will find all of the mistakes instead of relying only on your two. Trusted friends and family are always happy to give your sales pieces a second look.
I go to bridal shows to "trick or treat," which is a funny way of saying that I need to update my database of vendors and your product offerings. I come home with a big bag of business cards, literature and samples. Too often, I see a vendor that did not run spell check on their brochure, used the wrong form of a work (there, their and they're; compliment and complement; premier and premiere; are the most common misuses I see) or have not proofread their work. Your sales pieces are a reflection of you and your business. Put your best professional foot forward!
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